Mixmag Magazine Analysis

I think Mixmag magazine is all about dance and clubbing music which is usually played at raves and parties. I think this because of several reasons including the images and colours used and the content of the magazine.

The image on the front of the magazine is of a man with a blue lined background behind him. The background makes it seem as if the man is in his own little world which is usually the cae with people at clubs and raves who are often doing drugs and/or drinking alcohol.

The colour used on the magazine colour are very bright and stand out alot on top of the dark blue background. The colours are very 'in your face' which is just what clubbing and dance music is like.

The coverlines are very obvious to point out the genre of music such as: 'who parties harder', 'best underground rave', 'free party spirit' and 'return to rave'.

This is what I think the audience profile is for mixmag:

Age: 16-25

Sex: male and female

Class: C1/C2

I think the target audience is people aged 16-25. I think this because that is the age when teenagers and young adults start to rebel against things by going out to parties and doing drugs/drinking alcohol. Also it mentions Ibiza in one of the coverlines. Ibiza is a place where many young people choose to go on holiday and is known to have raves and foam parties there.

The model in the image is around 20 years old. The younger end of my target audience (16) would buy the magazine becaue they want to be like the model who is older than them and looks like he is having fun because he can legally do things like drink alcohol etc.